WELCOME TO
THE OPEN CORNER is the resource I wish I had when I was just starting this journey. It is an ode to my past self, to the version of me that dreamed of turning my passion into a business but had no idea where to begin.
This is more than an online course—it’s a guide built from everything I’ve learned over the years. It is where I share my story, my process, the lessons I’ve learned, and the tools that allowed me to build a life as a full-time ceramic artist.
Here, I share everything I’ve learned about gaining clarity on who you are as an artist, building a brand from your passion, running a creative business, establishing a strong online presence, and, most importantly, doing the inner work to overcome fears and blockages.
It took me nine years and a deep process of self-discovery—both personally and in my business—to get here. And don’t get me wrong, I’m still learning. The work is constant and most likely never-ending. But this guide is my way of honoring that journey—using my lessons, struggles, and breakthroughs as a positive force for my community. There are so many aspects of being a full-time artist that people don’t openly talk about.
I want to change that.
I’ve created a system to help you build something that is not only unique to you but also sustainable—without sacrificing your creative voice or restricting yourself to traditional business models that don’t fit. This course is about finding clarity, alignment, and direction—but above all, it’s about creating a business that reflects who you truly are.
This guide is for all types of creatives at all stages of their careers—whether you’re dreaming of turning your passion into a business or looking to realign with your purpose.
It’s for those who want to live from their creative work, build a brand that reflects their values, grow a community, and overcome the mindset blocks that hold them back.
THE OPEN CORNER is divided into four key stages, each representing a foundational pillar for building a sustainable creative business.
The first module is dedicated to self-discovery and personal branding. The first step in this journey is recognizing that you are the foundation of your business, and everything you create—your brand, products, and services—is an extension of who you are. That’s why before anything else, we must define: Who are you? Without clarity on your values and purpose, disconnection happens—not just within your brand, but in how others perceive it. This stage will help you refine your story, define your voice, and articulate your purpose, setting the foundation for a brand that is authentic and fully aligned with who you are.
In the second module, we translate that self-knowledge into a clear, intentional brand concept. Since your work is deeply connected to who you are, personal branding becomes the foundation of your business. Here, we build a brand that feels cohesive, meaningful, and aligned with your values and long-term goals. You’ll define your brand’s concept, purpose, vision, and mission. Beyond strategy, we explore how your brand communicates—through tone of voice, storytelling, and visual identity—creating an authentic presence that reflects your beliefs, resonates with your audience, and supports your growth.
In the third module, we focus on social media and community building. Here, the first two stages come together as we shift the perspective from algorithms and trends to authentic connection and storytelling. It’s undeniable that social media is a powerful tool for creatives, and in this module, we will break down how to create an online presence that feels genuine, intentional, and aligned—a space where your voice, your story, and your work can be seen and truly valued. I will share my process for integrating content creation into my daily life in a way that feels fulfilling, inspiring, and sustainable for the long term.
The fourth module is dedicated to overcoming blockages. The biggest challenges in business are rarely external—they stem from the internal beliefs that hold us back. While we all carry blockages, none of the work we’ve done in the previous three modules will reach its full potential unless we confront and work through the subconscious fears that limit us. That’s why I dare to say this is the most important module of all. In this stage, we will unravel those blocks and reframe the way we see ourselves, our work, and our worth. Once you release those limiting beliefs, everything we’ve built together can begin to unfold.
FOR CERAMIC ARTISTS
THE OPEN CORNER For Ceramic Artists is an extension of THE OPEN CORNER, designed specifically for those working with clay. In addition to the four core modules, this version includes THE CLAY CORNER with three extra modules focused on the practical aspects of running a ceramic business—covering everything from setting up a functional studio to selling, pricing, and shipping your work, as well as the basics of glaze chemistry.
You'll gain the confidence to start experimenting with glazes, with guidance and access to some of my personally approved glaze recipes. These additional modules are tailored to help you navigate the unique challenges of working with clay and turning it into a sustainable, thriving business.
Your studio is the foundation of your practice, and setting it up correctly can make all the difference in your workflow, creativity, and safety. In this module, we’ll go through everything you need to create a well-organized and efficient studio space. You’ll learn how to choose the right space, what are non-negotiables, which equipments and tools are essential, and how to create a workspace that supports your creative process. Whether you’re building a home studio or you have your own space, this module will help you make informed decisions that align with your needs and budget.
The Shop is about getting your work out into the world with confidence. In this module, we’ll dive into the real value of handmade ceramics and how it fits into the market, helping you position your work in a way that reflects its worth. We’ll cover pricing with confidence, selling online, and shipping safely. Additionally, we’ll explore ways to monetize and diversify your income, so your creative work doesn’t carry all the financial responsibility. Beyond the technical aspects, we’ll discuss how to build a sustainable business model that allows you to grow without burning out, ensuring your artistic practice remains fulfilling and protected.
Glazes are one of the most fundamental aspects of ceramics, key to developing a unique and consistent body of work. In this module, we’ll break down glaze chemistry in an accessible way, giving you a straightforward system to start experimenting without feeling overwhelmed. My goal isn’t to dive into every detail but to provide the essential knowledge to understand glazes and start mixing your own. I’ll also share a small selection of glaze recipes I personally approve of so you can start experimenting right away. Think of this as a “lazy guide”—a practical, no-nonsense approach to navigating glazes without getting lost in complexity.
THE OPTIONS AVAILABLE
