This version of THE OPEN CORNER is an ode to my past self—the girl who dreamed of becoming a ceramic artist but had no guidance on how to make it happen. This is a complete guide: the one I wish I had, now created to support others walking the same path.

This journey begins with THE OPEN CORNER, where we lay the foundation—a collection of everything I’ve learned—from my story, process, and lessons to the tools that allowed me to build a sustainable creative career. It’s about clarity, alignment, and creating a business that reflects who you truly are, without sacrificing your artistic voice.

The biggest lesson I wish I had known sooner? Being a ceramic artist isn’t just about making the pieces. So much more happens behind the scenes. Over the years, I’ve learned that making a living from ceramics also means running a studio smoothly, managing production and inventory, setting up efficient workflows, and understanding the craft deeply to minimize production accidents and unexpected setbacks.

That’s where THE CLAY CORNER comes in—my most valuable insights on the practical aspects of becoming a full-time ceramic artist—from studio setup to pricing, selling, shipping, and of course, glazes.

Because while the business side and inner work are essential, you also need to know how to run a studio that supports both your creativity and financial success.

These are the things I wish someone had told me earlier, and now I’m here to share them with you.

Who is this guide for?

For ceramic artists at any stage—whether you're just starting out or already running a business but seeking more clarity, confidence, and direction.

It’s for you if:

• You feel called to build a business from your passion.
• You are ready to allow your work—and yourself—to be seen.
• You have the goal of supporting yourself financially as a full-time artist.
• You’re looking for practical tools to navigate self-doubt, imposter syndrome, and limiting beliefs around success.
• You are ready to trust your own creative voice.
• You want to create a brand that aligns with your authentic self.
• You crave to challenge traditional norms and redefine success on your own terms.

• You are ready to set up (or refine) your own ceramic studio and want guidance on space, tools, and equipment.
• You want to confidently price your ceramics in a way that honors your time, skill, and artistry.
• You are looking for ways to diversify your income as a ceramic artist.
• You’re looking for guidance on selling and shipping your work.
• You are ready to start mixing your own glazes.
• You’re ready to take your ceramics practice to the next level—creatively, professionally, and financially.

If you’ve ever felt overwhelmed by the business side of ceramics or unsure how to take your work to the next level, this is for you.

The Structure

A self-paced course composed of THE OPEN CORNER (4 modules) and THE CLAY CORNER (3 modules) with a total of 7 modules, available on demand. You’ll have 6 months of access, with the option to extend through subscription.

It includes:

• In-depth video lessons packed with insights

• Downloadable materials

• Tools and resources to guide you through the process

• Practical assignments to help you implement what you learn

Each stage is rich with content, so I encourage you to take your time. Watch each module in segments, rewatch sections, take notes, and complete the homework before moving to the next stage.

THE OPEN CORNER:
Building the base

• Module 1: The Power of Personal Branding

- Recognize yourself as the foundation of your business
- Clarify your values and purpose to avoid brand disconnection
- Refine your personal story and define your unique voice
- Articulate your purpose to build an authentic, aligned brand

• Module 2: From Concept to Brand

- Translate self-knowledge into a clear, intentional brand concept
- Define your brand’s purpose, vision, and mission
- Build a cohesive and meaningful brand rooted in your values
- Learn how to communicate your brand through tone, storytelling, and visual identity
- Create an authentic presence that resonates with your audience and supports long-term growth

• Module 3: Social Media & Community Building

- Learn how to use social media as a tool for authentic connection
- Shift perspective from algorithms to storytelling and community
- Build an online presence that feels aligned and intentional
- Understand my personal process for content creation
- Create a space where your work and voice are seen and truly valued

• Module 4: Working Through Blockages

- Identify and overcome internal blocks and limiting beliefs
- Reframe your mindset around your worth and creative work
- Work through subconscious fears that hold you back in business
- Align your inner world with your brand’s outer expression
- Unlock the full potential of all previous modules by clearing what's beneath the surface

THE CLAY CORNER:
Technical aspects of running a ceramic business

• Module 5: The Studio - Setting Up Your Studio Space

- Learn how to choose the right studio space and setup
- Identify your non-negotiables and essential equipment
- Build an efficient, functional workspace that supports your creative process
- Learn inventory management

• Module 6: The Shop - Pricing, Selling, & Shipping

- Understand how to price your handmade work fairly and confidently
- Get access to my away of shipping safely
- Explore strategies to diversify your income while protecting your creativity

• Module 7: The Lab - Understanding Glazes

- Gain essential glaze knowledge
- Learn basic glaze chemistry in a straightforward, accessible way
- Start testing recipes and adjusting for your desired outcome
- Discover creative adaptability and find your unique artistic voice
- Get a selection of my personal glaze recipes, including my signature white matte

How It Works

I recommend working through each module slowly and intentionally, as they are packed with valuable content. Take your time, split the videos into sections, and avoid watching everything in one sitting or just once. Some concepts will require time to process and fully absorb, so give yourself the space to do so.

A structured approach will help you review, reflect, and complete the homework before moving forward. However, the course schedule will look different for everyone, as it depends on your personal situation.

By the End of the Program, You Will Have:

• A better understanding of your personal brand and how to communicate it
• A solid foundation for your business
• A structured plan for your social media strategy
• Tools and insights to work through blockages and limiting beliefs
• Practical knowledge to build and run a functional ceramic studio
• Clarity and confidence in pricing, branding, and business strategy
• Foundational glaze knowledge

THE OPEN CORNER For Ceramic Artists is here to guide you through the process of turning your passion into a business that is uniquely yours—one that is fulfilling, aligned, and constantly evolving alongside you and your work.

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FAQ:

• What language is the course?
  The course is entirely in English and includes English subtitles.
• Can I have lifetime access to the course?
  The course comes with 6 months of access, giving you plenty of time to watch and review the content at your own pace. Lifetime access is only possible through subscription. If you’d like to continue accessing the course after the 6 months, you’ll have the option to subscribe for €9/month and can cancel anytime.
• What if I have questions through the course?
  This is a self-paced course, meaning 1:1 support is not included. However, the course is designed to provide all the information you need to create something that feels aligned with you.
  
• What if I want extra support?
  If you’d like additional guidance, you can:
  - Book a private 1:1 session with me (check it out here).
  - Book a private Brand Development Mentorship with me (check it out here).
  - Join THE GUIDED EDITION of the course instead (learn more here).