THE GUIDED EDITION is for those who want to go through THE OPEN CORNER with structure, guidance, and a sense of community. This version follows the same course content but is designed for those who thrive with accountability and connection.

Instead of working through the material at your own pace, you’ll follow a structured schedule, with a new module unlocked every two weeks. This allows you to fully absorb each stage of the process before moving forward. To support your progress, we’ll meet for live Q&A sessions, where I’ll answer your questions, offer insights, and provide personalized feedback.

The course is limited to a small group, so you’ll be navigating this journey alongside fellow creatives—sharing experiences, challenges, and wins together.

Is THE GUIDED EDITION right for you?

This version is for you if:

• You want structure and a step-by-step approach to building your business.
• You enjoy learning in a group setting for support and accountability.
• You value direct guidance and feedback through live Q&A sessions.
• You’re ready to commit to 10 weeks of structured learning with personalized support.

If you prefer to work entirely at your own pace without live sessions, you can enroll in the self-paced versions.

The Structure

THE GUIDED EDITION offers a structured learning experience, with modules released over a 10-week timeline. Rather than working through the material at your own pace, you’ll move through the course step by step, with new modules released every two weeks to help you stay focused and engaged.

To support you throughout the process, this edition includes 5 live Q&A sessions, where you can ask questions, receive feedback, and gain deeper insights as you progress. You’ll also have 6 months of access to all course materials, with the option to extend through a subscription.

It includes:

• In-depth video lessons packed with insights
• Downloadable materials
• Tools and resources to guide you through the process
• Practical assignments to help you implement what you learn
• 5 live Q&A sessions for direct support and community connection

Each stage is rich with content, so I encourage you to take your time. Watch each module in segments, rewatch sections, take notes, and complete the homework before the live Q&A session.

With this format, you’ll have the benefit of guided progression, accountability, and focused support.

THE OPEN CORNER:
Building the base

• Module 1: The Power of Personal Branding

- Recognize yourself as the foundation of your business
- Clarify your values and purpose to avoid brand disconnection
- Refine your personal story and define your unique voice
- Articulate your purpose to build an authentic, aligned brand

• Module 2: From Concept to Brand

- Translate self-knowledge into a clear, intentional brand concept
- Define your brand’s purpose, vision, and mission
- Build a cohesive and meaningful brand rooted in your values
- Learn how to communicate your brand through tone, storytelling, and visual identity
- Create an authentic presence that resonates with your audience and supports long-term growth

• Module 3: Social Media & Community Building

- Learn how to use social media as a tool for authentic connection
- Shift perspective from algorithms to storytelling and community
- Build an online presence that feels aligned and intentional
- Understand my personal process for content creation
- Create a space where your work and voice are seen and truly valued

• Module 4: Working Through Blockages

- Identify and overcome internal blocks and limiting beliefs
- Reframe your mindset around your worth and creative work
- Work through subconscious fears that hold you back in business
- Align your inner world with your brand’s outer expression
- Unlock the full potential of all previous modules by clearing what's beneath the surface

THE CLAY CORNER:
Technical aspects of running a ceramic business

• Module 5: The Studio - Setting Up Your Studio Space

- Learn how to choose the right studio space and setup
- Identify your non-negotiables and essential equipment
- Build an efficient, functional workspace that supports your creative process
- Learn inventory management

• Module 6: The Shop - Pricing, Selling, & Shipping

- Understand how to price your handmade work fairly and confidently
- Get access to my away of shipping safely
- Explore strategies to diversify your income while protecting your creativity

• Module 7: The Lab - Understanding Glazes

- Gain essential glaze knowledge
- Learn basic glaze chemistry in a straightforward, accessible way
- Start testing recipes and adjusting for your desired outcome
- Discover creative adaptability and find your unique artistic voice
- Get a selection of my personal glaze recipes, including my signature white matte

How It Works

THE GUIDED EDITION runs twice a year, with our first edition starting on April 1st. Each round will have a limited number of participants to ensure that everyone receives the space and attention they need. You’ll have full access to the course for 6 months, and we’ll work together over 10 weeks through structured modules and live Q&A sessions.

Start Date: APRIL 1st
Course Timeline & Live Q&A Schedule

• Week 1 & 2: The Power of Personal Branding
  Live Q&A 1: 13 April 20:00 CEST (60 min)

• Week 3 & 4: From Concept to Brand
  Live Q&A 2: 27 April 20:00 CEST (60 min)

• Week 5 & 6: Social Media & Community Building
  Live Q&A 3: 11 May 20:00 CEST (60 min)
  

• Week 7 & 8: Working Through Blockages
  Live Q&A 4: 25 May 20:00 CEST (60 min)
  

• Week 9 & 10: The Studio, The Shop, The Lab
  Live Q&A 5: 8 June 20:00 CEST (60 min)

By the end of 10 weeks, you will have:

• A better understanding of your personal brand and how to communicate it
• A solid foundation for your ceramics business
• A structured plan for your social media strategy
• Tools and insights to work through blockages and limiting beliefs
• Practical knowledge to build and run a functional ceramic studio
• Clarity and confidence in pricing, branding, and business strategy
• Foundational glaze knowledge to start experimenting
• A community of like-minded artists on the same path

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FAQ:

• What language is the course?
  The course is entirely in English and includes English subtitles.
• What happens if I can't join the live Q&A?
  The live session will be recorded and uploaded for everyone. If you can’t join us for the sessions, don’t worry—you can still send your questions, and I’ll make sure to address them during the live.
  
• Can I have lifetime access to the course?
  The course comes with 6 months of access, giving you plenty of time to watch and review the content at your own pace. Lifetime access is only possible through subscription. If you’d like to continue accessing the course after the 6 months, you’ll have the option to subscribe for €9/month and can cancel anytime.
  
• What if I have questions through the course?
  With THE GUIDED EDITION, you’ll have access to biweekly live sessions, where I’ll answer questions that come up during each module. While 1:1 support is not included, I will do my best to address all your questions and provide individual feedback during these sessions.
  
• What if I want extra support?
  If you’d like additional guidance, you can:
  

  - Book a private 1:1 session with me (check it out here).
  - Book a private Brand Development Mentorship with me (check it out here).